TEXT D The biggest problem facing Chile as it promotes itself as a tourist destination to be reckoned with, is that it is at the end of the earth. It is too far south to be a convenient stop on the way to anywhere else and is much farther than a relatively cheap half-day flight away from the big tourist markets, unlike Mexico, for example. Chile, therefore, is having to fight hard to attract tourists, to convince travelers that it is worth coming halfway round the world to visit. But it is succeeding, not only in existing markets like the USA and Western Europe but in new territories, in particular the Far East. Markets closer to home, however, are not being forgotten. More than 50% of visitors to Chile still come from its nearest neighbour, Argentina, where the cost of living is much higher. Like all South American countries, Chile sees tourism as a valuable earner of foreign currency, although it has been far more serious than most in promoting its image abroad. Relatively stable politically within the region, it has benefited from the problems suffered in other areas. In Peru, guerrilla warfare in recent years has dealt a heavy blow to the tourist industry and fear of street crime in Brazil has reduced the attraction of Rio de Janeior as a dream destination for foreigners. More than 150, 000 people are directly involved in Chile’s tourist sector, an industry which earn the country more than US $ 950 million each year. The state-run National Tourism Service, in partnership with a number of private companies, is currently running a worldwide campaign, taking part in trade fairs and international events to attract visitors to Chile. Chile’s great strength as a tourist destination is its geographical diversity. From the parched Atacama Deset in the north to the Antarctic snowfields of the south, it is more than 5,000 km long. With the Pacific on one side and the Andean mountains on the other, Chile boasts natural attractions. Its beaches are not up to Caribbean standards but resorts such as Vine del Mar are generally clean and unspoiled and have a high standard of services. But the trump card is the Andes mountain range. There are a number of excellent ski resorts within hour’s drive of the capital, Santiago, and the national parks in the south are home to rare animal and plant species. The parks already attract specialist visitors, including mountaineers, who come to climb the technically difficult peaks, and fishermen, lured by the salmon and trout in the region’s rivers. However, infrastructural development in these areas is limited. The ski resorts do not have as many lifts and pistes as their European counterparts and the poor quality of roads in the south means that only the most determined travellers see the best of the national parks. Air links between Chile and the rest of the world are, at present, relatively poor. While Chile’s two largest airlines have extensive networks within South America, they operate only a small number of routes to the United States and Europe, while services to Asia are almost nonexistent. Internal transport links are being improved and luxury hotels are being built in one of its national parks. Nor is development being restricted to the Andes. Easter Island and Chile’s Antarctic Territory are also on the list of areas where the Government believes it can create tourist markets. But the rush to open hitherto inaccessible areas to mass tourism is not being welcomed by everyone. Indigenous and environmental groups, including Greenpeace, say that many parts of the Andes will suffer if they become over-developed. There is a genuine fear that areas of Chile will suffer the cultural destruction witnessed in Mexico and European resort. The policy of opening up Antarctica to tourism is also politically sensitive. Chile already has permanent settlements on the ice and many people see the decision to allow tourists there as a political move, enhancing Santiago’s territorial claim over part of Antarctica. The Chilean Government has promised to respect the environment as it seeks to bring tourism to these areas. But there are immense commercial pressures to exploit the country’s tourism potential. The Government will have to monitor developments closely if it is genuinely concern in creating a balanced, controlled industry and if the price of an increasingly lucrative tourist market is not going to mean the loss of many of Chile’s natural riches.
A．geographical locationB．guerrilla warfareC．political instabilityD．street crime
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Erroneous virtues are running out of control in our culture. I don"t know how many times my 13-year-old son has told me about classmates who received $10 for each "A" grade on their report cards—hinting that I should do the same for him should he ever receive an A. Whenever he approaches me on this subject, I give him the same reply: forget it! This is not to say that I would never praise my son for doing well in school. But my praise is not meant to reward or elicit future achievements, but rather to express my genuine delight in the satisfaction he feels at having done his best. Doling out $10 sends out the message that the feeling alone isn"t good enough. As a society, we seem to be on the brink of losing our internal control—the ethical boundaries that guide our actions and feelings. Instead, these ethical standards have been eclipsed by external "stuff" as a measure of our worth. We pass this obscene message on to our children. We offer them money for learning how to convert fractions to decimals. Refreshments are given as a reward for reading. In fact, in one national reading program, a party awaits the entire class if each child reads a certain number of books within a four-month period. We call these things incentives, telling ourselves that if we can just reel them in and get them hooked, then the internal rewards will follow. I recently saw a television program where unmarried, teenage mothers were featured as the participants in a program that offers a $10 a week "incentive" if these young women don"t get pregnant again. Isn"t the daily plight of being a single, teenaged mother enough to discourage them from becoming pregnant again No, it isn"t, because we as a society won"t allow it to be. Nothing is permitted to succeed or fail on its own merits anymore. A staple diet of candy bars makes an ordinary apple or orange seem sour. Similarly, an endless parade of incentives corrodes our ability to feel a genuine sense of inner peace (or inner conflict). The simple virtues of honesty, kindness and integrity suffer from an image problem and are in desperate need of better publicity. One way to do this is by example. I fear that in our so-called upwardly mobile world we are on a downward spiral towards becoming morally bankrupt. We may soon render ourselves worthless inside, while desperately clinging to a shell of appearances.
A．She receives it.B．She forgets it.C．She declines him.D．She praises him.
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