When we say a person or an experience is " packaged" , we are complaining of a sense of excessive calculation and a lack of authenticity. Such a fear of unreality is at least a century old; it arose along with industrialization and rapid communication. Now that the world is more competitive, and we all believe we have less time to consider things, the craft of being instantaneously appealing has taken on more and more importance. We might say, cynically, that the person who appears "packaged"simply doesn"t have good packaging. Still, the sense of uneasiness about encountering packaged people in a packaged world is real, and it shouldn"t be dismissed. Indeed, it is a theme of contemporary life, equally evident in politics, entertainment, and the supermarket. Moreover, public uneasiness about the phenomenon of packaging is compounded by confusion over a loss of iconic packages and personalities. Producers of packaged products have probably never been as nervous as they became during the first half of the 1990s. Many of the world"s most famous brands were involved in the merger mania of the 1980s, which produced debt-ridden companies that couldn"t afford to wait for results either from their managers or their marketing strategies. At the same time, the feeling was that it was far too risky to produce something really new. The characteristic response was the line extension—"dry" beer, "lite"mayonnaise, "ultra" detergent. New packages have been appearing at a rapid pace, only to be changed whenever a manager gets nervous or a retailer loses patience. The same skittishness is evident in the projection of public personalities as the clear, if synthetic, images of a few decades ago have lost their sharpness and broken into a spectrum of weaker, reflected apparitions. Marilyn Monroe, for example, had an image that was, Jayne Mansfield notwithstanding, unique and well defined. She was luscious as a Hershey"s bar, shapely as a Coke bottle. But in a world where Coke can be sugar free, caffeine free, and cherry flavored, just one image isn"t enough for a superstar. Madonna is available as Marilyn or as a brunette, a Catholic schoolgirl, or a bondage devotee. Who knows what brand-extension will come next
A.Monroe had an image surpassing that of Mansfield"sB.Monroe couldn"t compare favorably with MansfieldC.Mansfield had an unusual and clear-cut imageD.Monroe had a unique and well defined image
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The harder you work, ______.
A.the more you learnB.you learn moreC.much you learnD.the more learn you
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