The days of Europeans relaxing in a cafe with a newspaper and a seemingly endless cup of coffee appear to be numbered. A new English expression is popular in Europe these days: "coffee to go". "Five or 10 years ago it was much more normal to sit in a caf6 for several hours than it is nowadays," says Joann, who works in a central Berlin coffee bar. "There is a trend towards a more fast-paced life. But people still act surprised when you ask if the coffee is ’to go’. ’You mean I can take it with me’ they ask." The German Coffee Association says the number of coffee bars in Germany offering take away coffee has mushroomed to more than 400 in the past few years. "Europe is often five or eight years behind trends in America," says Joann. "In the States, ’coffee to go’ is part of everyday life." Owing in part to Starbucks, it appears to be very much part of everyday life in many other countries too. The Seattle-based group competes with a growing number of global chains in at tempting to reshape coffee drinking cultures in regions including Asia and-the Middle East. The US is the model for continental Europe’s new "coffee to go" culture: Each of the new cafe bars offers cakes and cookies to go with the coffee. But then "coffee to go," might sound a little odd to English ears used to the words "takeaway" or "takeout". It does sum up the brisker pace of life here since the city resumed its status as the German capital following the fall of the; Berlin wall in 1989. As one more sign of the changing times, one of Berlin’s most venerable coffee houses, Caf6 Einstein, has followed the trend by opening a small chain of coffee shops across the city. It may take the concept to other German cities. A key aim of the new coffee to go cafes is to push aside the out. dated and stodgy(单调无味的) cafe and cake scene with one hiss of the cappuchino(卡普契诺咖啡——加牛奶或奶油用蒸汽加热煮出的浓咖啡) machine. Taking coffee, slowly and indecorous surroundings, has been a feature of European coffee houses, particularly in German-speaking countries, for decades. For the elderly residents of Vienna it amounts almost to a ritual when they gather in coffee houses around the city for a cup of their favorite beverage and a piece of rich, creamy cake.
The days of Europeans relaxing in a cafe with a newspaper and a seemingly endless cup of coffee appear to be numbered. A new English expression is popular in Europe these days: "coffee to go".
"Five or 10 years ago it was much more normal to sit in a caf6 for several hours than it is nowadays," says Joann, who works in a central Berlin coffee bar. "There is a trend towards a more fast-paced life. But people still act surprised when you ask if the coffee is ’to go’. ’You mean I can take it with me’ they ask."
The German Coffee Association says the number of coffee bars in Germany offering take away coffee has mushroomed to more than 400 in the past few years.
"Europe is often five or eight years behind trends in America," says Joann. "In the States, ’coffee to go’ is part of everyday life."
Owing in part to Starbucks, it appears to be very much part of everyday life in many other countries too. The Seattle-based group competes with a growing number of global chains in at tempting to reshape coffee drinking cultures in regions including Asia and-the Middle East.
The US is the model for continental Europe’s new "coffee to go" culture: Each of the new cafe bars offers cakes and cookies to go with the coffee. But then "coffee to go," might sound a little odd to English ears used to the words "takeaway" or "takeout".
It does sum up the brisker pace of life here since the city resumed its status as the German capital following the fall of the; Berlin wall in 1989. As one more sign of the changing times, one of Berlin’s most venerable coffee houses, Caf6 Einstein, has followed the trend by opening a small chain of coffee shops across the city.
It may take the concept to other German cities. A key aim of the new coffee to go cafes is to push aside the out. dated and stodgy(单调无味的) cafe and cake scene with one hiss of the cappuchino(卡普契诺咖啡——加牛奶或奶油用蒸汽加热煮出的浓咖啡) machine.
Taking coffee, slowly and indecorous surroundings, has been a feature of European coffee houses, particularly in German-speaking countries, for decades. For the elderly residents of Vienna it amounts almost to a ritual when they gather in coffee houses around the city for a cup of their favorite beverage and a piece of rich, creamy cake.
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