Fill in the blanks with words from the following list. Use the words in their proper forms. Make sure that no word is used more than once.
pay consider result what such
soul reward one even familiar
how from by deserve concern
once mind know never runobtainale you consequent judge which
Many people think it is difficult to build a winning image because there are no identifiable standards by (1)__________ they can measure the results of their efforts. The intangible quality of image-building does not permit you to grasp anything concrete on a day-to-day basis, but in the long (2)____________ , tangible results will definitely be evident.
If you are one of those people who is overly (3) ____________ about the intangible quality of image-building, let me remind you that many of the products and services you are very (4) ___________with are also intangible. Yet their value is evident. For example, a successful salesman who sells a product (5)______________ as insurance, education, securities, or mutual funds knows how to create need, (6) ____________ though the prospect can’t actually see or touch (7)_____________ he is buying. (8)____________ , you must realize that (9)____________ how to get results is what’s really important. (10)__________ now you should understand enough about winning images to learn how to build (11 ) ____________ . You’ll soon discover that you can accomplish outstanding results if you know what you want and (12) _____________ to get it. (13) _____________ you reach this point, you must establish (14) _______________ goals and then commit (l5) ___________ to achieving them.
Perhaps my own experience in building a winning image will help you to relate to the process. Please keep in (16) ___________ that when my father and I started our business fifteen years ago, we had very limited capital, and we were selling an intangible product. And even though we now have a winning image (l7) _____________ coast to coast, we (18) ___________ spent any money on dvertising (I firmly believe “it (19) ___________to advertise,” but in our particular case we chose not to). Today, our company, Shook Associates Corporations, is (20)______________ one of the finest professional sales organizations in our industry.
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